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Image for Research Spotlight - The Use of Meta-Analysis in IB Research: Its Current Status & Suggestions for Better Practice

Date

Friday, February 24, 2023 12:00 PM - 1:30 PM

Description

For this webinar, we invited three well-established international business/marketing scholars. Our panelists will discuss the use of meta-analysis as a methodological tool in international business and global marketing research. Specifically, panelists will cover contemporary conceptual and methodological best practices that need to be considered when they conduct meta-analyses. This webinar will include short presentations followed by a discussion moderated by the co-hosts. Time listed in EST

KEY TAKEAWAYS

  • Learn areas of research opportunity that can best be explored via meta-analysis
  • Gain insights into the best practices for different stages of the meta-analytic research process
  • Tips related to best practices for designing and executing meta-analyses for publication in the international business/marketing literature

After the webinar, please return to this page to access a recording of the event.

Location

virtual

Website

www.youtube.com

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